Water, Juices & Bottled Drinks

Beverage and retail programme

Category direction

06A

Define the beverage range around the menu, customer occasion, package format, operating volume and destination market.

Water, juices and other packaged drinks are organized as a distinct programme so service use, retail use and documentation can be reviewed clearly.

Define the requirement

Start with the operating context, then develop the appropriate direction through controlled review points.

Clarify foodservice, retail or distribution use.

Define the required beverage types and formats.

Set expected quantities and ordering frequency.

Identify label, document and delivery requirements for the target market.

One connected scope

Water, juices and other packaged drinks are organized as a distinct programme so service use, retail use and documentation can be reviewed clearly.

Once the brief is agreed, its requirements can be coordinated with the relevant beverage, service, equipment, presentation and guest-space tracks.

Start a category brief

Share the operating environment, quantity, customization direction and destination so the category scope can be developed around the project.