Channel
Clarify foodservice or retail use.
← Café, Restaurant & Food/Beverage Supply
Café, Restaurant & Food/Beverage Supply · Vivid Group
08A· Category track
Tahini, Halva & Molasses
Pantry and retail programme
Category direction
08ADevelop the category brief around menu use, retail positioning, package format and destination requirements.
Foodservice and packaged-retail formats are reviewed against the intended channel before a range is prepared.
Define the requirement
Four inputs shape the category brief.
Start with the operating context, then develop the appropriate direction through controlled review points.
Range
Define the required product direction.
Packaging
Set format, size and presentation requirements.
Destination
Coordinate programme quantity, labels and documentation.
One connected scope
Develop the category within the complete service concept.
Foodservice and packaged-retail formats are reviewed against the intended channel before a range is prepared.
Once the brief is agreed, its requirements can be coordinated with the relevant beverage, service, equipment, presentation and guest-space tracks.
Start a category brief
Discuss the tahini, halva & molasses requirement.
Share the operating environment, quantity, customization direction and destination so the category scope can be developed around the project.
Discuss your requirements↗