Tahini, Halva & Molasses

Pantry and retail programme

Category direction

08A

Develop the category brief around menu use, retail positioning, package format and destination requirements.

Foodservice and packaged-retail formats are reviewed against the intended channel before a range is prepared.

Define the requirement

Start with the operating context, then develop the appropriate direction through controlled review points.

Clarify foodservice or retail use.

Define the required product direction.

Set format, size and presentation requirements.

Coordinate programme quantity, labels and documentation.

One connected scope

Foodservice and packaged-retail formats are reviewed against the intended channel before a range is prepared.

Once the brief is agreed, its requirements can be coordinated with the relevant beverage, service, equipment, presentation and guest-space tracks.

Start a category brief

Share the operating environment, quantity, customization direction and destination so the category scope can be developed around the project.