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Café, Restaurant & Food/Beverage Supply · Vivid Group

07C · Category track

Nuts & Dried Fruits

Ingredient and packaged-food programme

Category direction

07C

Define the range around ingredient use, guest service, retail format, quality requirements and destination.

Bulk ingredient and packaged retail directions are kept distinct within the same programme brief.

Define the requirement

Four inputs shape the category brief.

Start with the operating context, then develop the appropriate direction through controlled review points.

01

Application

Clarify ingredient, service or retail use.

02

Range

Define the required nuts, fruits and formats.

03

Specification

Set quality and package requirements.

04

Programme

Coordinate quantity, destination and documentation.

One connected scope

Develop the category within the complete service concept.

Bulk ingredient and packaged retail directions are kept distinct within the same programme brief.

Once the brief is agreed, its requirements can be coordinated with the relevant beverage, service, equipment, presentation and guest-space tracks.

Start a category brief

Discuss the nuts & dried fruits requirement.

Share the operating environment, quantity, customization direction and destination so the category scope can be developed around the project.

Discuss your requirements
WA