Honey, Jam & Spreads

Breakfast, service and retail programme

Category direction

08C

Define the spreads programme around breakfast, table service, bakery, retail or guest-room use.

The intended service occasion guides the required assortment, package format and customization review.

Define the requirement

Start with the operating context, then develop the appropriate direction through controlled review points.

Clarify breakfast, bakery, guest-room or retail use.

Define the required product directions.

Set portion, foodservice or retail formats.

Coordinate quantities, destination and documentation.

One connected scope

The intended service occasion guides the required assortment, package format and customization review.

Once the brief is agreed, its requirements can be coordinated with the relevant beverage, service, equipment, presentation and guest-space tracks.

Start a category brief

Share the operating environment, quantity, customization direction and destination so the category scope can be developed around the project.